We all know a woman who looks much younger than her actual age. Each of us secretly wish to be someone who never ages, isn’t it? And at the end we all ponder and in awe wonder, what is the secret? – was she blessed with great genes, does she use a “magic” cream or has she gone under a cosmetic procedure? To uncover this secret, for the first time, Olay carried out an in-depth research that shows how gene expression changes impact the appearance and quality of women’s skin as they age across every decade.
Olay’s breakthrough Multi-Decade and Ethnicity (MDE) study reveals biological commonalities among a unique subset of women who look exceptionally younger than their age. Additionally, the research found some genetic changes that impact the skin aging process during each decade of a woman’s life. The MDE study, examines women in nearly every decade of life – from their 20s to their 70s – and across ethnicities. The initial findings share key takeaways that will help determine what’s possible when it comes to cosmetic skin care and looking ageless.
First, there are similarities among women who have not undergone cosmetic procedures but still appear to be “ageless.” Through analysis of approximately 20,000 genes, Olay identified a unique skin fingerprint among these “exceptional skin agers”. They are responsible for skin and moisture barrier formation and anti-oxidant production among other things. The MDE study found that although we all have these genes in our skin, how strongly these genes are expressed in the skin is distinct in “exceptional skin agers” – and that can be influenced by environmental factors, lifestyle choices and even skincare habits.
The big news is that research conducted in-vitro has confirmed that Olay can help all women have skin like an exceptional ager with the combination in Olay Regenerist Micro Sculpting Cream, namely Niacinamide (vitamin B3), peptide, Olivem and Lyslastine. Olay was delighted to discover that they already had a great technology to help women age exceptionally well, so that their skin does not show their age. The Olay Regenerist range has shown to help reverse signs of aging, helping women achieve ageless skin that looks 10 years younger than their age without cosmetic procedure!
After experiencing the great results from the Total Effects range, I’m really looking forward to trying out the Regenerist products! I’ll share my review once I’ve had the chance to try out the products.