About COLORS : In a world full of prejudice, labels and borders, we choose to celebrate our difference. To demonstrate that color is not something written on our skin. It’s a state of mind, a feeling. A blend of cultures and ideas. A revolution led by people who want change. And who believe a world filled with color is a better world. The two feminine perfumes, in pink and turquoise, are presented in a campaign that conveys values such as diversity, multiculturalism, beauty, and optimism. Through its latest launch the Italian brand offers a new way of looking at the world via a diverse, positive palette of colors. A new universe of fragrances for celebrating something that differentiates us – but also brings us together.
The new Benetton fragrances come in 2 gorgeous variants – pink (floral-fruity) and turquoise (fresh aquatic). The sculpted glass bottles look lovely and the gold metallic cap, shaped like the brand logo, gives it an iconic, powerful look. Each of the fragrances is priced at Rs 1900 and you can get these from Parcos and Benetton Stores across India.
While the two fragrances are different in their composition, both invoke a feeling of freshness and are great for summer. The turquoise variant is a little softer, fresher and lighter while the pink one is a little more feminine, with floral-fruity notes and stays around on the skin for a little longer.
The blue fragrance opens with a sparkling, luminous blend of bigarade orange and youthful yuzu. Feminine neroli and the strong personality of mate instill an elegance heightened by the transparence of freesia. At the base, clean and sensual, the seductive freshness of tonka bean is suffused with characterful cedar and the smoothness of musk. This is a light, fresh scent, without any overt sweet notes and those who like clean scents would love this. The citrus notes add a touch of fruity-ness, without taking away from the clean lightness of this fragrance. This scent stays for around 5-6 hours on my skin. This is a lovely, refreshing scent, perfect for the hot summer months.
A rich rose accord draws us into the seductive, ultra feminine floral heart of the fragrance, enhanced by a refreshing, colorful top note of Italian citrus and passion fruit for a burst of youth and sparkle. A sensual, opulent base of creamy vanilla mingles with velvety musk and hypnotic patchouli, revealing the personality of a perfume that invites us to celebrate diversity.
This fragrance is much more feminine and full-bodied compared to the blue variant. Its floral and slightly sweet but still quite elegant. The citrus and passion fruit lend a freshness to it while the vanilla base adds a creamy smoothness to it. Overall, the floral notes dominate, but in a really good way and this isn’t one of those dated florals. This variant is stronger than the blue and stays longer as well – about 7-8 hours on me. If you like fresh, robust florals, or feminine scents in general, do give this one a try!
Overall, this is one of the more exciting fragrance launches that I’ve come recently and I love both the scents! I had expected to like the blue one more but I’m find myself reaching more for the pink variant. Do check these out at Benetton or Parcos stores. You can also win these on my Instagram, contest coming up!